Media Survival Kit

“You like me, you really like me!” (Beginning of Blog Oscar Acceptance Speech)

The 2011 WordPress Annual Report indicated that the concert hall at the Sydney Opera House holds 2,700 people. The Alphabet Soup blog was viewed about 14,000 times in 2011.

If it were a concert at Sydney Opera House, it would take about 5 sold-out performances for that many people to see it. Read about the complete blog dissection here, if you like those percentage-y, demographic, stat-type things:

WordPress 2011 Annual Report for Alphabet Soup

Alexa Rating: 2, 630,177

Traffic Metrics:

• Visitors view 1.3 unique pages each day on average.

• Alphabet Soup is most frequently visited by women 25-34 who have no children, received some college education and browse this site from home

• Most visitors are from the US, followed closely by Canada, Australia and 1.75% in Guam!

• Average time on site is 3:55, 25% from search engine, 55% bounce percentage

Check out Jules In a Coconut Shell and “Why all the talk about Africa?” for a bigger sneak peek on Jules Torti’s writing life and evolution.

So, what are Alphabet Soup readers interested in?

Some followers are vicarious travellers, content to read about sleeping with lions and being chased by warthogs from the safety, reliable wi-fi and temperature-regulated comfort of their homes. Others are comrade travelers with parallel pursuits, eager to learn about what surviving a night in the Ice Hotel in Quebec is like. How does camel stew taste, exactly? How can I volunteer and work with chimps in Africa? How and where can I sleep under the stars in the desert? Other readers are along for the ride because it’s always different, always thought-provoking and a gentle kick to live life fuller and bigger.

The posts stretch from Toronto theater and restaurant reviews, commentary on gourmet hot dogs, cooking classes, champagne tasting, recovering from a concussion, book and indie movie reviews, reflections on life in the Costa Rican jungle, how to prep breakfast for 23 chimps, massage therapy and spas, running half marathons, Honduras, Venezuela, Egypt, the Galapagos, Nashville, Banff, East Africa and many other latitudes and longitudes.

Why would you want to advertise on Alphabet Soup?

Alphabet Soup readers are vibrant, dedicated and diverse. They are eager to explore new realms, feel more, question life, divulge and indulge. They are massage therapists, rock stars, artists, chefs, starving students, retired, baristas, insomniacs, teachers, lovers, writers, crusaders, dog lovers, wine drinkers—they are you and they are me. Just like your neighbourhood, they live in a special online spot and gather for what they need. And it might be something that only you can offer.

What can I do for you?

Need a guest blogger? A product reviewed? Want a banner ad? I’ll gladly sleep in your treehouse hotel, eat your bacon-stuffed waffles, try your whiskey and caribou jerky cocktail, review your book or play and share it all with my readers. Want to tell your story of how your business came to be? Why you quit the starchy 9-5 job to open your own coffee shop or bookstore? I’d love to hear all about it. I’m a sucker for good Oprah a-ha moments.

I can write anything from wedding vows to fortune cookie messages and moving tributes to dogs. Need to re-write a greasy spoon menu, need some web content, ad copy or a list of what to pack for a week in a desert oasis?

I’ve reviewed books for the Vancouver Sun, had features published on the benefits of massage therapy, spas, travel spots in Central America and even a dog-friendly bed and breakfast on the west coast. Check out my Published Work and maybe we can create something grand together?

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